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Posted: Jul 23 2016
by: Sarah Lyles

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New Season | New Brand | Introducing Lolly's Laundry

Its always exciting to launch a new brand in store and were very excited to introduce you to this little Danish Gem that is Lolly's Laundry.

Discovered whilst on a buying trip this Danish label is a new brand to Attic Womenswear this season.  With beautiful prints combined with understated Scandi design, it is set to provide luxury pieces thats going to excite and inspire.

Heres what Vogue had to say about the collection "Take a designer, a handful of nostalgia, a touch of raw detail, mix them with exquisite pieces goods and then release Lolly's Laundry" (Vogue,UK)

Lollys Laundry is understated luxury that everyone can afford. The philosophy is to create a brand where the quality and price are woven together, resulting in strong collections that let you style your look up or down, depending on whether you are into classic romanticism or the tough rock chick look. Lollys Laundry is produced from the best fabrics, in materials that can be used again and again.

Kamilla Byriel is the woman behind Lollys Laundry. Kamilla is a renowned Danish designer, who has already left her mark on both Bruuns Bazaar and the Stella Nova brand, where Camilla was a driving force. In 2007 Kamilla launched her own creation - Lollys Laundry, which mixes her personal love of strong basic materials expressed in raw, simplicity.



By far our favourite piece in the collection is this vintage inspired bird print kimono with gold edging. Perfect worn with distressed denim shorts for a cool day time look.




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